On Tuesday 8th September, a parliamentary event marked the launch of the Breast Health Awareness Roadshow.

Breast Cancer Care is the official partner of The FA for 2014-2016 and the money raised through this partnership has helped to launch an innovative roadshow to promote breast health awareness across England.

The specially designed bus aims to reach black and south Asian women, older women and those in socially deprived areas – all of which are groups that traditionally have lower levels of breast health awareness.

The roadshow will help to improve awareness of how to spot the signs and symptoms of breast cancer and promote early detection, which will ultimately lead to improved outcomes.