Southend West MP Sir David Amess has lent his support to Sport England’s This Girl Can campaign which is helping millions of women and girls get active.
Sport England first launched the National Lottery funded campaign in 2015 in response to fewer women than men being regularly active - despite 75 per cent saying they would like to do more. It has received widespread praise for its realistic and empowering portrayal of women and girls, and to date has encouraged more than 2.9 million women to take up more sport or physical activity as a result.
Five years on, there’s still more to do – with recent research undertaken by Sport England showing that that 63% of women say that the way exercise is often portrayed on social media has a negative impact on them. With a range of new adverts featuring real life women of a range of backgrounds playing sport and taking part in activities from yoga to rock climbing to swimming, This Girl Can is proving that no matter what your age, ability or interest is, there is an activity for everyone.
The MP is also calling for local community groups, charities and sports clubs in Southend West to take advantage of the new funding Sport England is making available to help provide activities for women to get active, with the support of deodorant brand Sure Women. The This Girl Can Community Fund is open for applications until 25 February 2020 and will be awarding grants of between £300 and £10,000 to 50 community groups and projects across England who are creating opportunities for women to get active or play sport.
Sir David said:
“I’m proud to support Sport England’s This Girl Can campaign to get more women and girls active. The record numbers of women playing sport show that This Girl Can has really struck a chord but clearly more needs to be done. I am delighted that the new adverts are showing a variety of activities that can be enjoyed at any stage of life, regardless of age, ability or experience, and tackling some of the perceptions that social media gives women about being active.
“I’d urge local groups and organisations – not just sports clubs, but any community groups who work with women and want to arrange activities or classes to encourage women in Southend West to get active to apply for funding from Sport England and The National Lottery. More details can be found on the This Girl Can website www.thisgirlcan.co.uk/communityfund/ and I’ll be writing out to local groups with more details and to offer my support in making an application for this funding.”
For more information about the This Girl Can campaign and to download free resources, please visit: www.thisgirlcan.co.uk