Children’s diet awareness campaign receives the backing of Southend MP

At a parliamentary launch event on Wednesday 8th February, Sir David Amess, MP for Southend West, showed his support for a new campaign which aims to take action to prevent bad diets crippling the health of tomorrow’s adults. ‘Seven Ages of Unhealthy Eating’ was set up by the Children’s Food Trust in order to spread awareness of the dangers bad diets can have on the future of today’s toddlers. The campaign claims that the world we live in means it’s never been harder to help children eat healthily and to protect them from the dangers of poor diet.


Speaking about the new initiative, Sir David said:


“It is imperative that we spread awareness of the dangers of a poor diet on children. Most children in the UK aren’t getting close to eating their 5-a-day and more than 30,000 toddlers have never tried a vegetable. This shows that something needs to change. When one in five children are overweight or obese by the time they start school it is clear that the benefits of eating healthily are not getting across to everyone in the UK.


I believe we can tackle these problems purely by providing more information to the people that need it, we must do all we can to help prevent the children of today growing up with complications due to bad diets.”